Depth of
Insight
Analytical rigor and pattern recognition from experience with deep tech at every phase from startup to Fortune 100.
Clarity of
Direction
No generic templates or meaningless charts. Bespoke and action-oriented recommendations to unlock outsized value.
Quality of
Execution
Engagements measured in outcomes, not hours. Backed by a genuine commitment to your success.
There is no one I trust more when it comes to thinking through a complicated business decision... the experience, intellect, and passion combines into real intuition for the hard calls.
Modern deep tech
leadership.
Ultramarine Advisory was founded on a basic observation: America's reindustrialization and decarbonization will falter unless we find ways to scale expertise. Today, over 60% of manufacturing companies report talent as their primary challenge, while shortages in experienced leadership have driven executive hiring timelines from around 50 days in 2005 to more than 120 days today.
Ultramarine brings modern manufacturing leadership to the market at scale - uniting deep experience in elite organizations with disruptive digital tools to offer unprecedented speed and quality of execution.
Rory Marsh, the founder & principal of Ultramarine, has dedicated his career to transforming cutting edge innovation into commercial success - for the benefit of the planet. At Tesla, he built the financial architecture for the Model 3 program from scratchpad to first deliveries, while simultaneously transforming Model X from a unprofitable product into a healthy money maker. He went on to join Lightship Energy, an electric trailer OEM producing off-grid power solutions and premium recreational vehicles. As the first business hire, he built the company backbone, core business functions, corporate strategy, and commercial motion, on the way to raising nearly $100M in equity and debt. He has consulted for numerous clients over the course of his career, both at McKinsey and as an independent advisor.
Sources: Deloitte and the Manufacturing Institute, 2024 · DHI Group Corporate Hiring Indicators, 2016 · Thomson Reuters, 2026
Two areas of expertise, one standard of excellence.
Senior expertise across the finance and revenue functions — designed to provide structure and unlock capabilities. Available as full-time embedded, fractional, and project-focused support.
Financial Strategy & Planning
- —Cash flow, balance sheet, and P&L forecasting
- —Scenario analysis
- —Budgeting and planning cycles
- —Unit economics analysis and margin improvement intiatives
- —KPI definition and performance dashboards
- —Compensation planning
- —Tax credits & investment Incentives
Functional Development
- —Interim functional leadership
- —Controls architecture build out
- —Chart of accounts definition
- —Bookkeeping oversight
- —Plan vs Actual analysis
- —Audit preparations
- —Digital tool implementation
- —ERP implementation
- —Organization design
Fundraising & Capital
- —Pitch deck development
- —Market diligence
- —Data room preparations
- —Equity round closing
- —Venture debt sourcing
- —Equipment financing
Market Analysis and Pricing
- —Market sizing
- —Customer intelligence
- —Competitive landscape analysis
- —Product roadmap definition
- —Pricing analysis and design
- —Financing and alternative purchase structure options
Brand and Performance Marketing
- —Brand positioning and narrative development
- —Brand and marketing roadmaps
- —PR and communications
- —Pipeline definition and measurement
- —CRM implementation
- —Web design and launch
- —Digital advertising
- —Physical activations
- —Content creator partnerships
Go to Market and Business Development
- —Go to Market strategy and execution
- —Major launch project management
- —B2B business development and contract negotiation
- —Comarketing partnerships
- —Sales motion refinement
- —Sales team personal development
Net zero needs help.
Achieving a net zero emission global economy is one of the defining challenges of this century — and yet, experts estimate an $942 billion gap annually in financing for biodiversity protection, and an even larger $6.2 trillion annual shortfall for climate change mitigation as a whole.
Environmental nonprofits are struggling to capture the resources they need to operate: only 2% of global philanthropic contributions go to combatting the effects of climate change, as opposed to 23% for religion, 14% for education, and 13% for human services.
That is why Ultramarine is pledging 10% of all monthly hours to environmental nonprofits. A small commitment to alleviate the resource strain on critical organizations.
Know of a worthy cause? Please send us a message via the contact form.
reserved FOR pro bono
Sources: The Paulson Institute, Financing Nature 2025 · Indiana University, Giving USA Report 2024
Let's discuss what you're building.
Ultramarine works with a small number of companies at a time. Engagements always start with a no-obligation discovery process to ensure the right fit. Contact us to find out more.